Email marketing a most effective approach and direct marketing to attract new customers and also existing customers and minting operating cost. In Email Marketing, we send Online HTML Mailers and Non-HTML Mailers to the people. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database.
Malak Star Software Solutions Pvt. Ltd. offers a complete solution for your web marketing activities along with email marketing, effective template design, search engine optimization, pay per click, social media optimization and Online Reputations Management.
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
With these services, you can single handedly create customized newsletter signup forms, manage large lists of contacts, design and create creative messages and track your progress by looking at open and click rates as well as other reader analytics. Many of these sites even allow you to split your subscriber lists into segments, so you can test different emails against one another to see which is more effective.
Bounces are emails that have come back from the recipient’s server. There are many types of bounces from soft to hard with different types of both. Sometimes emails are incorrectly written or the mailbox is full or a company server is blocking. First emails of campaigns often have a higher bounce rate, which provides an opportunity to review these emails and if some domains are blocking we can look deeper and find out why.
Most email marketing plans are based on the number of contacts that you send to. When this is the case, you can send an unlimited number of emails to your subscribers per month. On the other hand, a couple of the services have send-based plans, which means there is a monthly limit to how many emails you can send per month.